You are looking at Otterly because it is one of the cheapest ways to start tracking your brand in AI answers, and you want to know what $29 a month gets you. It gets you 15 prompts, checked daily on four AI engines, with clean reports. Three more engines cost extra, and the bill climbs quickly once you track more than a handful of questions.
We make Peekaboo, which competes with Otterly, so weigh this accordingly. Every price and limit here was checked against Otterly's own pricing page and help center on 2 October 2026.
The short version
Best for
A solo marketer or small team that wants daily tracking on a short list of questions, plus a site audit, for under $50 a month
Not for
Teams that need Gemini, Google AI Mode and Claude across 100 or more prompts, where add-ons more than double the bill
Starting price
$29 a month for 15 prompts on four engines
The main limit
Prompts. Lite is fixed at 15 and cannot buy more
Free trial
7 days, no credit card, 50 prompts
What Otterly AI does
Otterly runs the questions you choose through AI search engines every day and records whether your brand was named, where it ranked in the answer, how it was described and which pages were cited. Its help center says it collects answers through each engine's public website, the same way a person would see them, and uses an API only for Claude.
Otterly's brand report. Source: Otterly help center.
Prompt tracking and the brand report
Each brand you track gets a report with coverage over time, mentions, average position and a ranking against the competitors you add. Open any prompt and you can read the answers themselves, engine by engine, with sentiment, whether you were mentioned and whether your site was cited.
Av. António Augusto de Aguiar 122C 1050-046 Lisboa, Portugal
Minnesota
202 N Cedar Ave, Suite 1 Owatonna, MN 55060, USA
Each tracked prompt opens to the answers behind the number. Source: Otterly help center.
Two things are worth knowing before you set it up. Tracking starts on the day you add a prompt, and nothing is backfilled. And prompts are a shared pool: you can put 40 on one brand and 10 on another, and reusing a prompt in a second report does not count twice.
Citations report
The citations report lists every URL the engines cited for your prompts, how often, what kind of site it is, and whether your brand or a competitor is mentioned on that page. A winners and losers panel shows which pages gained or lost citations. This is the part of Otterly that tells you where to go and get mentioned.
The citations report. Source: Otterly help center.
GEO audit
The audit checks one URL at a time in three parts: whether AI crawlers can reach the page, how ready the content is for AI answers, and which related queries an engine expands your prompt into. Lite includes 1,000 URL audits a month, Standard 5,000 and Premium 10,000.
The readiness analysis inside the GEO audit. Source: Otterly help center.
Recommendations
Otterly turns what it finds into a list of suggested actions, sorted by impact, each with its reasoning and a to-do list your team can work through. Lite gets three a week. Standard and above get them without a cap.
Recommendations, sorted by impact. Source: Otterly help center.
Agent Analytics
Connect your server logs through Cloudflare, WordPress, a webhook or a file upload, and Otterly shows which AI crawlers visit your site and which pages they reach. It is not on Lite. Standard includes 200,000 events a month and Premium one million.
Agent Analytics. Source: Otterly help center.
Reporting and exports
Every plan can export prompts, citations and raw AI answers as CSV, and the brand report and audits as PDF. The Looker Studio connector, the API and the MCP server start on Standard, with 2,000 requests a month each, rising to 5,000 on Premium. Every plan also flags the prompts where ChatGPT showed an ad or a shopping card, and who was advertising.
Otterly AI pricing
Otterly sells three self-serve plans and an Enterprise plan. Prices are in US dollars, before tax, as listed on Otterly's pricing page on 2 October 2026. From Europe the page shows a euro symbol on the same figures.
Lite
Standard
Premium
Price per month
$29
$189
$489
Search prompts
15
100
400
Price per prompt
$1.93
$1.89
$1.22
Engines included
ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot
Same four
Same four
Tracking frequency
Daily
Daily
Daily
Team members
Unlimited
Unlimited
Unlimited
Workspaces
1
Unlimited
Unlimited
Recommendations
3 a week
Unlimited
Unlimited
GEO URL audits per month
1,000
5,000
10,000
API and MCP requests per month
Not included
2,000 each
5,000 each
Agent Analytics events per month
Not included
200,000
1 million
Looker Studio connector
Not included
Included
Included
Enterprise starts from 1,000 prompts at a custom price and adds single sign-on, a dedicated customer success manager and a quarterly review. Paying annually takes 15% off. Agencies accepted as Otterly partners get more prompts on the same plans: 150 on Standard and 500 on Premium.
The add-ons
Before you compare Otterly's $29 with anyone else's price, add the engines and prompts you need.
Add-on, per month
Lite
Standard
Premium
Google Gemini
$9
$59
$149
Google AI Mode
$9
$59
$149
Claude
$29
$109
$439
100 extra prompts
Not available
$99
$99
Two rules sit under that table. Lite cannot buy extra prompts at all, so the 16th prompt means moving to Standard at $189. And Standard can add at most 300 prompts before Otterly moves you to Premium.
What Otterly really costs
Your bill depends on two choices: how many prompts you track and whether you need the three extra engines. Four common setups, on monthly billing:
Setup
Plan and add-ons
Monthly cost
Solo marketer: 15 prompts on the four included engines
Lite
$29
The same, plus Gemini and Google AI Mode
Lite $29 + $9 + $9
$47
Small team: 100 prompts on all seven engines
Standard $189 + $59 + $59 + $109
$416
Agency or large brand: 400 prompts on all seven engines
Premium $489 + $149 + $149 + $439
$1,226
The jump that catches people is the one between the first two rows and the third. If 15 prompts is enough, adding Gemini and AI Mode costs only $18 more. If you need 16, the same coverage costs $307 (Standard plus the two Google add-ons), and Claude takes it to $416.
Claude is the expensive one at every level. On Premium it costs $439 a month, almost as much as the plan itself, so decide whether your buyers use Claude to choose products like yours before you tick that box.
Which AI engines you get
Otterly's help center lists seven engines: ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, Claude and Microsoft Copilot. Its pricing page includes four of them in every plan. Gemini, AI Mode and Claude are available to buy, not included.
That matters most if your customers are heavy Google users. AI Overviews are included, but AI Mode and Gemini are each a separate line on your bill.
Otterly tracks in more than 50 countries, and each prompt is assigned to one country, so plan your prompt count market by market.
What users say
On G2, Otterly holds 4.7 out of 5 from 54 reviews, as of 2 October 2026. A few themes come up in them.
What G2 reviewers like:
Fast setup. Reviewers describe getting set up quickly, in one case within an hour, and pulling insights from the first day.
An interface that is easy to explain. Agencies mention being able to walk clients through it.
Support and frequent updates.
What G2 reviewers dislike:
The step from Lite to Standard. Reviewers at small agencies say the jump to $189 a month is a stretch, and that Lite does not hold enough prompts for a growing workload.
Knowing what to do next. Some say the monitoring is useful but the action to take from it is not always clear.
Reporting and history. Requests for more customisable reports, more filtering and more detailed historical data.
Reddit is less polished. We read 81 Reddit threads from April to October 2026 about choosing, paying for or evaluating AI visibility tools, and the 783 comments under the busiest 27. Otterly was named in 27 posts and comments. Many of those are plain list mentions, and the rest are mixed: people describe it as the affordable place to start, and some report moving on from it. One commenter in an r/GEO_optimization thread put it this way:
I used Otterly, now Surfacedby, Profound also seems good, but expensive for the features and tracked engines and prompts they allow.
The wider complaints in those threads apply to every tracker, Otterly and Peekaboo included. In at least 51 comments, people said a score does not tell them what to do next. In at least another 51, they said they do not trust the numbers. Otterly's answer to the first is its recommendations list and citations report.
Where Otterly is strong
A low entry price. $29 a month buys daily tracking on four engines with no seat limits. You do not have to talk to sales.
You can try it without a card. The trial runs 7 days with 50 prompts, 100 audit URLs and unlimited team members.
It collects what people see. Answers come from each engine's public website, not an API, apart from Claude.
The audit and crawler analytics are part of the product. Otterly checks whether AI crawlers can read your pages and, from Standard, which ones visit.
Daily tracking on every plan. Lite checks your prompts as often as Premium does.
Exports are open. CSV and PDF exports are on every plan, including the raw AI answers.
Where Otterly falls short
Lite stops at 15 prompts. You cannot buy more, and the next step is $189.
Three engines cost extra. Gemini, Google AI Mode and Claude add between $9 and $737 a month, depending on your plan and how many you take.
Lite leaves out the technical features. No API, no MCP, no Agent Analytics, no Looker Studio connector, one workspace, and three recommendations a week.
No history before day one. Otterly only has data from the day you add a prompt.
Daily is the only frequency. There is no weekly or monthly option.
Recommendations list four engines. The engine filter in Otterly's help center shows ChatGPT, Perplexity, Google AI Overviews and Copilot.
Otterly vs Peekaboo
Both tools track how often your brand is named in AI answers and start at $29 a month. They differ in how the price grows.
Otterly
Peekaboo
Starting price
$29 a month
$29 a month
How the price grows
Three fixed plans, plus add-ons per engine
One plan you size yourself: brands, prompts, AI platforms and tracking frequency
AI platforms
4 included; Gemini, Google AI Mode and Claude as add-ons
ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode and Microsoft Copilot; Claude adds 20 cents per check
Tracking frequency
Daily
Your choice, from monthly to daily
Free trial
7 days, no card
14 days with a card on file, for plans under $100 a month
Turning gaps into work
Recommendations with a to-do list
Prioritised to-dos and content briefs
White-label reports
Looker Studio reports with your branding, for agency partners
Included from $100 a month
Annual discount
15%
15%
Choose Otterly if 15 prompts on ChatGPT, AI Overviews, Perplexity and Copilot covers what you need, if you want to try a tool without entering a card, or if you want a page audit and crawler log analytics in the same subscription. We think daily tracking at $29 with unlimited team members is good value, and we would not talk you out of it.
Choose Peekaboo if Otterly's steps do not match your size. If you need 30 or 60 prompts, Otterly's next step is $189. With Peekaboo you set the number of prompts, pick the AI platforms you care about and choose how often they are checked, and the price follows those choices. It also suits agencies adding one brand at a time.
Other alternatives
If neither fits, three other trackers are worth a look. Profound is aimed at larger companies, publishes no self-serve price and offers a 7-day trial; see Profound vs Otterly. Peec AI lets you choose three AI models per plan and prices in euros; see Otterly vs Peec AI. Scrunch starts at $250 a month with a 7-day trial. For the full list, read Otterly alternatives.
What to test in the free trial
Seven days is short, and tracking only starts when you add a prompt, so set everything up on day one.
Add your 15 most important buying questions first. The trial gives you 50 prompts, but Lite gives you 15. If your list will not fit in 15, you are testing a $189 plan.
Add three or four competitors so the brand report has something to compare you with.
Open five prompts and read the answers. Check them against what you see when you ask the same question yourself.
Check which engines appear. If Gemini, AI Mode or Claude matter to you, ask support what the trial includes and price the add-ons before you decide.
Run the GEO audit on your three most important pages and see whether the advice is specific enough to act on.
Read the recommendations on day seven. Would you do any of them this month? If not, you are paying for a dashboard.
Frequently asked questions
How much does Otterly AI cost?
Lite is $29 a month for 15 prompts, Standard is $189 for 100 and Premium is $489 for 400. Enterprise is custom, from 1,000 prompts. Annual billing takes 15% off. Gemini, Google AI Mode and Claude are paid add-ons, so a Standard plan covering all seven engines comes to $416 a month.
Does Otterly AI track Google AI Mode and Gemini?
Yes, as paid add-ons. Each costs $9 a month on Lite, $59 on Standard and $149 on Premium. Google AI Overviews is included in every plan.
Is the Otterly AI GEO audit worth paying for?
It is included in every plan, so you are not paying extra for it: Lite covers 1,000 URL audits a month. It checks crawler access, content readiness and query fan-out for one URL at a time. Use the trial's 100 audit URLs to see whether its advice is specific enough for your pages.
Does Otterly AI offer white-label reporting?
Otterly offers custom Looker Studio reports with your own branding to agencies in its partner programme, which you apply for after subscribing to Standard or Premium. The Looker Studio connector itself is not on Lite.
Does Otterly AI have a free trial?
Yes. It lasts 7 days, needs no credit card, and includes 50 prompts, 100 GEO audit URLs, 1,000 API calls and unlimited team members.
What are the main limitations of Otterly AI?
Lite is capped at 15 prompts with no way to buy more. Gemini, Google AI Mode and Claude cost extra on every plan. The API, MCP server, Agent Analytics and Looker Studio connector start on Standard. And Otterly holds no data from before you added a prompt.
See where you stand first
Before you pay for any tracker, find out whether there is a problem to track. Our free AI visibility checker runs a sample of questions through ChatGPT and Gemini and shows your score, the competitors named instead of you, and the answers behind the number.
Start with your own visibility.
See where your brand appears in AI answers and which competitors get mentioned.
Filipe Lins Duarte
